Nowadays, everyone sends emails to each other to communicate over the Internet. Emails that are sent are in bulk, are usually used for legal or illegal purposes. Legally, used for email marketing and for another purpose, and for illegal it is used for phishing and for other purposes by hackers.
In this article, you are going to see “how to track emails“, ‘best email tracking services‘, ‘how to protect yourself from being tracked‘ so you can be more effective in your works and efficiently use emails. I’m just sharing with you ways to track your send emails, you using them for a legal or illegal purpose is purely depends on you. In this article, you also get different ideas on ‘how you can make money by using email marketing‘ just read and you definitely get lots of ideas.
Now Imagine,
You send emails to your customers (leads), but you can’t figure it out,
- Did they like it?
- Did they open your email?
- How many times did they open your email?
- When the user clicks on links?
Well, this problem is faced by many professionals in email marketing across the globe. “Track emails” meant different for different peoples according to their needs.
After adding email tracking ways you sent emails, you get notified on your users each action like, when recipients read email, when they click on links, and view your attachments with your emails eg- banners. These hidden best ways to track emails are not only to track user’s actions it also helps to gain valuable insights from your email campaigns and then you can easily understand which type of heading, the content actually attracts more customers(leads).
There are a variety of tools on the Internet surface but all are not effective, that’s why TechDevilZone makes this guide that can help you to only use the best services features and they’re not hard to use.
Table of Contents
What is the definition of email tracking?
Email tracking is the process of gathering all data from sent emails and then using that data to grow your business. In email tracking, you can track data and all other important information like, when your user/customer opened your email and what they do in email, how your links and attachments in your email working they get clicked or not.
If you run campaigns or want to run them, there are 3 metrics that important for you:
Open rate: Number of people who opened your sent emails.
Click rate: Number of people who click on your links and attachments.
Bounce rate: Number of emails that get back to you due to fake email addresses or wrong email addresses. It is very important to maintain.
What You can Track In Your Emails?
You get lots of insights when you start tracking your sent emails, it helps us to improve our emails for next time. What we can track:
- Email opens
- Email link clicks
- Email bounces (Important)
- Email unsubscribes
- Email marked as spam
- Which template gives more engagements
- which generate most clicks
Why Track My Emails?
Benefits of Email Tracking:
Drive business to success: Insights tells you which emails or which age order of people is actually engaging with your emails, you not only receive notification of your email is being received well and you better see which email templates worked better so you can improve it for later campaigns.
Helps To Write Better Emails: Eye-catching title, heading, good content play a very important role in getting more engagements to your links. After a period of time, you have good stats, that tell you which type of content people like or which type they’re not. So, you can improve it and for next time your emails are more effective.
Save Your Sales Time: You know there is a lot of temporary email services provider, let see you make a campaign of giving away a free pdf to everyone but for that email is necessary at that time people can use fake temporary emails for a specific time to get your PDFs. If you send emails to those captured emails(fake ones), then it’s definitely a waste of time for your team. You send them mail and do not get a response then it is useless.
Read also: Best fake & free temporary emails generator 2023
Make sure your emails are getting opened and get a good click rate. Make an active user list and use that information to engage them with your content.
Increase Productivity: because of statistics you get email open rates, click rates. which helps your team to focus on the content to get more engagements and that is the best thing for the business that every person wants.
Improve Email Quality: When you open your email, at the top section you can see a spam folder where you see a lot of promotional emails and I know you(even me) never opened these spam folders. Take care of your emails also that they are also not marked as spam. For a business owner or marketer, it’s very important to stay away from spam marks which are done by sending a lot of emails without using a proxy, checking valid email addresses.
Bounce Tracking: It is a very important thing, that you have to maintain.
Bounce tracking of email is happening behind the scene it allows your email system (mail service provider) to know whether the email address you send is on valid address or not.
If there is more bounce back then there is a chance that your email start getting delivered to the spam folder of recipients’ emails. So, always verify before sending any mail using the email system.
- Make curiosity and scarcity heading in your emails to improve open rates of your email and make sure that email doesn’t get a bounce back, this helps you to stay away from spam folders.
Why you should learn ‘How to do Email tracking in 2023’? Let assume, you have to take payments from any organization or from any of your customers. Just attach the email tracking code and send them an email of payment request. Now you know they are ignoring your emails or they are not active on their Gmails service. Same for other works as well.
How Does Email Tracking Work?
In this section, you see all ways how email tracking software works.
Email tracking use techniques called “Web Beacon Tracking“. This technique is used on web pages and email to check whether users have accessed your content or not. The simplest example is web analytics or page tagging, which monitors the activity of users on your website. Same in Email tracking.
Here, in email tracking a tiny image embeds with your emails, when a hyperlink or email is opened, recipients make a request to download that tiny image that notifies you that someone opened your email or click on the link.
Click Tracking
The email system tracks links that are attached to your mail to find out how much click rate you get when the user clicks on links it first goes on the email tracking system and then redirects it to the destination.
So, when you send out emails, you get assigned unique URL strings to each user, so you get notified every time.
What is Email Verification?
It is a service that helps you to verify that you aren’t sending emails to fake or temporary email addresses. Verifying emails help you to maintain your good email sender score. A higher bounce rate is responsible for a more bad score which every user must maintain otherwise your sent email lands on spam folders.
Check out our full guide on, Best Temporary Email service providers of 2023
If you have or sender score, then you run into more trouble which leads us to categorize you as a spammer.
Unsubscribe Tracking
Always use an unsubscribe link to your lead generation emails. Make unsubscribe words very clear and easy for recipients to unsubscribe. Even the big and best email marketers in the world having unsubscribed links. Less unsubscribe insights give you the idea that your email content is good and recipients like it.
Track Reply
It allows you to give recipients more information like schedule a call and generate good revenue. After sending mail to your recipients let assume they reply back now instant you send them your discount coupons, offers which lead to making more conversion. That’s why this feature is awesome to use.
Does Gmail Have Email Tracking Feature?
To be clear, Gmail doesn’t have its own feature of tracking your email. But you can add a tracking code to it.
How to add tracking code in Gmail?
Make a Google Analytics account and add analytics tracking code and tiny images to your every Gmail message.
But it is worth it? Depends on you, if you are sending only a few emails then it’s worked well for you but if you want to send emails in bulk then it’s not worth using it.
At that time you must use third party of email tracking play an important role.
Using Email Templates For Email Tracking
Templates play a very important role to improve engagements and metrics, after using good and attractive templates.
Professionals templates give you brand impressions to your recipients. It always helps you to make good engagements. Result in more email marketing success.
Email Tracking Software
Email that is landing on your inbox is probably being tracked. If you also want to track your email marketing campaign, then see the list of ‘best email tracking service provider of 2023‘ listed below:
Mailtrack
Mailtrack is very good in terms of email tracking, provides many tools which easily integrated with Gmail.
Features:
- Real-time notification
- Free version with limited support
- Patent-pending technology
- Email analytics
Price: Check Price of Plans
Gmass
It is another email marketing tool that is integrated with Gmail.
Features:
- Unlimited sending limits
- Email analytics such as open, click, replies, and bounces rates.
- Email scheduling
- Email list builder
- Automatic Follow-up
Price:
- Standard plan – 12.95/m
- Premium plan – 19.95/m
See more plans price
NetHunt
It is a CRM system that integrates easily with Gmail and other email services providers.
Features:
- Flexible CRM system
- Pipeline automation
- Unlimited sending
- Mail merge
- Email tracking analytics
- Full customer support
- 14-day free trial
Price:
- Basic: $24
- Business: $48
- Advance: $96
VipeCloud
VipeCloud is another that works well on its email tracking service, provides many features that help you grow your business. Check address before sending them to maintain your spam score, lot of templates, reply tracking and provide you all these features to use at low very price.
Features:
- It is another platform that are good to use in email tracking and marketing.
- Verify Email before sending them in bulk to different email address help you to make sure your spam score good and stay away from spam folder.
- Email with good templates always help to make good conversions, vipecloud comes with it.
- Unsubscribe Tracking link available
- Marked as spam option available
- Reply Tracking, important feature in email marketing to get good amount of conversions.
Price: It comes with 20$ to $225+ plans, such a wide variety for every people.
Snov
Snov.io email tracker is for Gmail that gives updates of your email’s performance. You get an extension to use it, advanced feature of Snov.io is sending messages at a specific time, seeing the history of all sent emails, disable tracking at any moment for any specific emails.
How to use Snov.io?
- Install chrome extension for Email Tracking Snov.io
- Now go to your Gmail account page
- In your Gmail account, you’ll see the message with a request of activating Snov.io for your account.
- Once the tracker gets enabled, you can configure the settings.
You can do:
- Select account from which you need to track emails
- Disable link tracking
- Puch notification on for email open and click on links
- Choose, you want to hide notification automatically
More advanced features of Snov.io
- Send messages at a specific time: You can schedule your emails, after scheduling it goes directly to your drafts.
- Set up remainder for follow-ups: It can be done by click on the clock icon and check Remind box to activate this function.
- Disable tracking for a specific message: For not tracking any specfic message, click on the bell icon. So, if it is purple: the tracker is enabled, if grey: it is disabled.
- See email statuses: You see notification if you configured it in settings, you can see all statuses of your email in sent folder with tags of open and clicks.
- See Email history: Go to sent folder, then your panel get opened automatically.
Streak
Another free chrome browser extension to use. It tells you who, when and where recipients opened your sent emails. It includes tools for sales, hiring, and support even tells recipients real-time locations.
You get the location of recipients on the map, this is an amazing feature.
But the streak is not a game-changer at all, because there is a lot of email tracking marketing service provider in this field. This Email tracking is already used by individuals, email marketers, spammers, and phishers(phishing).
From the embedded image, streak able to track:
- Who opened
- What time email was opened
- Where it opened
- In which device email was opened
Price:
- Free: $0
- Solo: $15
- Pro: $49
CloudHQ Tracking
First compose your email which you want to send to others, after composing an email, you will see an email tracking icon at the bottom of the “compose” window. If you see a red flag that means email tracking is still disabled. Make sure you’re login into cloudHQ to enable it.
How to use CloudHQ?
- Click Enable tracking at the bottom of the “compose” window.
- Now click on “Log back into CloudHQ“.
- After logging Email track is enabled.
- See all options just by clicking the Email tracker option button.
- Now click on the email notification option, when recipients open that email.
- After sent, in the sent section, you see the tracker icon.
- When the receiver opens your email, you get notified.
Hover your mouse to send emails to see the status. Like:
- Not tracked
- Tracked, not read yet
- Tracked, and read
How to manage CloudHQ notifications?
After clicking on the email tracker, it redirects it to your CloudHQ dashboard or access from the CloudHQ home page by clicking on the Email Tracker icon.
- If you want notification, just tick off on “desktop notification each time email is opened” same for notification for below option.
- For mobile notification, tick on “Send me a sms text message when email is opened” checkbox. You have to add mobile number and ticked on “Send a sms text message when my email is opened for first time”.
- For reminded, after 48 hours opened, tick on “Send me a reminder via email if my email is not opened in 48 hours“.
Price:
- Free: $0
- Premium: $118
- Business: $300
How to check status of already tracked emails?
Notification of Real-time display as soon as recipients open a tracked emails.
You also see an icon on Gmail to check the status of tracked emails.
From the dashboard, you can check the individual’s status of emails sent to multiple addresses.
How to Prevent yourself from Tracking Emails
As you read above, emails are generally tracked by Image, So, the easiest way to prevent them from being tracked is to stop loading images in your mailbox. Let see hoe to stop loading any image:
In Gmail,
- Click on the setting icon then click on see all settings
- Scroll below and there you see option of image just like below image
- Click on asked before loading images it leads to stop tracking you by others email
In macOS,
- Choose Mail, Preferences, Viewing and uncheck Load remote content in messages.
In Outlook, if you don’t know it comes with window 10
- Click on cog icon at the bottom of the navigation
- Pick reading and set off Automatically download external images
- In phone you can see option of Enable the block external Image option
In Yahoo,
- Click the settings icon
- Click settings
- Click security
- Locate show image in email
- Select never by default
For other emails apps besides these have also similar options to be protected from tracked emails by disabling loading images. So, when images aren’t loaded up, then any embedded image won’t able to track you and your actions.
How to Spot Tracking Emails?
Blocking images is now done from your default email services by the above-mentioned methods, but if you want more control over spotting tracked emails.
Ugly Email: It is free and open-source, it has been around for several years and it has an extension is available on Chrome and Firefox browsers that’s work great with Gmail.
After this add-on, it will display an eye icon next to your Gmail that has pre-tracked pixels in them, before you open that tracked email you easily find out it is normal or tracked email. Ugly Email tries its best to protect and identify all tracked emails.
Trocker: It is another extension of chrome and Firefox, and worked well with Gmail. Like Ugly Email it helps you to block tiny pixel images, and also identify attached links that are used for tracing you.
Mailtrack: It is another add-on of Gmail, it has 2 features add trackers to emails and at the same time identify emails with trackers in them.
Note: Email tracking isn’t 100% accurate in terms of click/open rate, it just shows the average rate.
What now?
Now you are done with why to track emails, how emails help in your business, Best Email tracking service providers. Now run your campaigns after understanding all metrics and make successful your campaign.
Conclusion
We all know there is a 15% and 25% average open rate of emails, So, by using the above tracking emails services you can improve your statistics and make your campaign good to go. It’s always good to see insights into your email bounces, open rate, click rate, and unsubscribes. Always try to maintain a good score of your email address.
In this article, we see all information on email tracking why to track, the best email tracking services, and how to get protected from email trackers.
What should I do to get clicking on links in my emails?
If you’re noticing that recipients open your email but don’t get clicked on links, then you should try several things:
>Add CTA before your link
>Make your email heading looks catchy
>Speak to the recipient’s desires and pain points
>Add a solid offer
How to stop email tracking in Gmail?
Go to Gmail settings then scroll below there you see the option of stopping images from loading check on it and now you are safe from tiny pixel images which track your activities.
How does email tracking work?
Email tracking is based on the ‘web beacon tracking’ technique which is used on the web and email to track your activities, email tracking service providers embedded tiny images, links so when they opened emails they got the impression and you get notified of what they are doing with your emails.
How do email tracking pixels works?
They have codes that tell you when, where and how many times your email gets clicked, they notified you because of each impression they get from your users. It works the same as google analytics for websites.
How to enable email tracking in Gmail?
Unfortunately, Gmail doesn’t have this tracking feature, but you can add code using third-party services.
Which one is best?
Gmass, mailtrack, and Streak are good to use in email tracking services due to their good support, offers, and free for some period of time.
I hope this article helped you!
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